1 nov 2017
Google Tag Manager is a handy tool for adding various pieces of code to a website without making any changes directly to the site code. So or with the insertion of minimal changes, which are unlikely to require edits in the future. This post reviews the creation of a Tag Manager account (hereinafter GTM) with the placement of its code on the site and the publishing of Google Analytics (GA) and Yandex-Metrika (YM) counters. The post is actual at the end of 2017 (there are screenshots of the modern Tag Manager interface).
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